Archive for the ‘6. Neon sculptures’ Category

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Working with Lodola

June 5, 2010

I have already talked about Lodola’s neon sculptures, but I was curious to know something about his previous exhibitions and also about the experience to work with a great artist – as he is – everyday. So I contacted his office and talked with Ludovica Febbroni, one of his co-workers.

How is to work with Lodola? What does your job consist of?

Marco (Lodola) is nice and working with him is really challenging for me. After I graduated in Architecture I had the chance to work as a graphic designer in his office, I was very lucky! At first I dealed with catalogues but soon I learnt to make the sculptures. I mean, Marco is the creator and we help him making some sculptures he supervises. We are a team composed by four people apart from Marco. I am able to make the standing sculptures you saw in via Dante but I still help to make catalogues or other assignments Marco gives to me.

How did the idea of Lodolandia originate? Why was set it up in the streets of Milan?

In 2007 Vittorio Sgarbi, who was councillor for the arts at that time, asked Marco to partecipate, with his artworks, to the event “La Bella Estate dell’Arte”. Sgarbi and Marco are friends and they often collaborate for cultural events: Lodolandia, in fact, saw them together, Marco as the artist and Sgarbi as the art curator. The idea to set it up along the streets took inspiration from a theme beloved by Futurists which is the invasion of the urban area.

Among the events Lodola partecipated to there is also the CowParade. How did your collaboration to the event, as a team, started? What about your cow?

Lodola was invited to send his draft together with many other artists. Then, an artistic committee selected the best projects. Each cow was adopted by a sponsor which financed it. We made “Via Lattea”, sponsored by Fidenza Village, which recalled the artistic syle of Lodola, with all the coloured lights around the cow’s body.

Have you collaborated also to other outdoor exhibitions in Milan recently?

Yes, for the Rock’n’Music Planet, which took place from October 18th 2008 to March 15th 2009. The Red Ronnie’s personal collection of rock stars’ relics was exposed for the first time and Marco was asked to make some sculptures of these famous artists. We helped him to make 25 neon sculptures for the event: from Jim Morrison to Elvis Presley, from David Bowie to Jimi Hendrix, from the Rolling Stones to the Beatles. Just the four Beatles, walking as in the Abbey Road’s cover, were put in Piazza Duomo.


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A walk of light

May 24, 2010

Marco Lodola says that, with his artworks, he doesn’t want to communicate a singular message. He just tries to impact the spectator; then, everyone can interpretate his sculptures in his own way. So I present to you the following figures: what you can see into them is up to you…

From via Dante to Piazza San Babila: a walk of light.


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A particular exhibition: neon sculptures!

May 24, 2010

After the CowParade, in 2007, Milan hosted another funny and unusual public-space event: the Marco Lodola’s personal exhibition. Opened in the first days of July, it lasted till September 16th.

What is innovative about the exhibition are the artworks themselves: they are carved neon made by plexiglass, luminous and better visible at night. Lodola, in fact, was influenced by the pop art and the new futurism: he has been trying, from the 1980s, to use new materials, lights, colours and new technologies to express his art. His subjects are faceless dancers, musicians, animals which, he says, have not a particular meaning but the one you see in them.

Thirty Lodola’s neon sculptures were placed in Sala Viscontea (Castello Sforzesco), while other twenty were located in the city center: from via Dante to Corso Vittorio Emanuele, crossing Piazza dei Mercanti and Piazza Duomo to arrive in Piazza San Babila. Lodolandia, which is the name of the exhibition, aimed to dialogue with the city of Milan and its citizens in order to realize a “cosmesi urbana” – as the artist calls it – so that art could be accessible to everyone and became part of the everyday life. Moreover, Lodola used many colours with the ironical purpose to give new life to the grey and gloomy Milan. But Milan is also very animated at night: so, Lodola’s figures seemed to wait all the day just to show at night to foreigners and sleepwalkers who live the night itself intensively.

The installation was also supplied with a catalogue which provided an introduction by Vittorio Sgarbi.

The partners of the exhibition were ABC Arte Genova, Grafoplast, Lauretana, Mirabili, Formitalia and Shenker Institute.