Archive for the ‘3. 500’ Category

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The same car, different ways to imagine it

May 4, 2010

The Fiat 500 offers an example of how the same object (the car, in this case) can assume different meanings. Artists and designers, who have not the same purposes, may imagine the 500 in a variety of ways. So the original model can be used to express oneself distinctively.

Here I show two examples.

The first on the left, called the “Cracking Car”, is the 500 seen from the point of view of the Cracking Art Group. It is decorated with some of the animals realized by the Group in order to subtitle the link between the new 500 (which is made by many recycled products) and the Cracking Art Group (which makes art with a sensitivity to nature). The Cracking Car was exposed in the Fondazione Antonio Mazzotta, in the Galleria Cavaciuti, in the Fiat Dealers and around the city of Milan in September 2007.

The first on the right, instead, is another way to interpret the 500. The car becomes a pot with a tree inside, the antithesis of the traditional way to think a car. This is the project “Per fare un albero”, which was realized by Fabio Novembre. The designer imagined an innovative 500 which is no longer a mean of transport but an “ecological piece of art”. The Fiat 500-pots were installed in via Montenapoleone (Milan) last August.

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A 500 for a tree

May 3, 2010

Did you walk along via Montenapoleone last summer? If you did, you’d have seen the 20 fiberglass Fiat 500 parked there. If you didn’t, don’t worry, they are still there for a while, just for you to have a look.

The project “Per fare un albero” was promoted by the City of Milan in collaboration with Fiat, Confagricoltura, Camera della Moda, Associazione commercianti di via Montenapoleone and Unione del Commercio. The designer Fabio Novembre, who realized the project, made 20 white fiberglass pots with the shape of the famous Fiat 500. The pots, which are real-sized, contain different kind of trees: maples, ficus tree, oaks and olive trees. Novembre defined his creatures as “surrealist little monuments” because, he said, “to see a tree that comes from a car, the combination of the two things that we need and that seem to be antithetical, creates a short circuit of mind.”

The City of Milan’s idea was to keep via Montenapoleone (and the city center) welcoming, even in August, to both milanese people and tourists. Then Fiat financed the initiative and Confagricoltura supplied with the trees.

As I wrote at the beginning, you can still see this strange 500s in via Montenapoleone because the event, supposed to last from August 5th to September 30th 2009, was protracted. Anyway, as a temporary exhibition, the 500s may soon disappear, so I advise you to take a look there as soon as you can.