Archive for June, 2010

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Working with Lodola

June 5, 2010

I have already talked about Lodola’s neon sculptures, but I was curious to know something about his previous exhibitions and also about the experience to work with a great artist – as he is – everyday. So I contacted his office and talked with Ludovica Febbroni, one of his co-workers.

How is to work with Lodola? What does your job consist of?

Marco (Lodola) is nice and working with him is really challenging for me. After I graduated in Architecture I had the chance to work as a graphic designer in his office, I was very lucky! At first I dealed with catalogues but soon I learnt to make the sculptures. I mean, Marco is the creator and we help him making some sculptures he supervises. We are a team composed by four people apart from Marco. I am able to make the standing sculptures you saw in via Dante but I still help to make catalogues or other assignments Marco gives to me.

How did the idea of Lodolandia originate? Why was set it up in the streets of Milan?

In 2007 Vittorio Sgarbi, who was councillor for the arts at that time, asked Marco to partecipate, with his artworks, to the event “La Bella Estate dell’Arte”. Sgarbi and Marco are friends and they often collaborate for cultural events: Lodolandia, in fact, saw them together, Marco as the artist and Sgarbi as the art curator. The idea to set it up along the streets took inspiration from a theme beloved by Futurists which is the invasion of the urban area.

Among the events Lodola partecipated to there is also the CowParade. How did your collaboration to the event, as a team, started? What about your cow?

Lodola was invited to send his draft together with many other artists. Then, an artistic committee selected the best projects. Each cow was adopted by a sponsor which financed it. We made “Via Lattea”, sponsored by Fidenza Village, which recalled the artistic syle of Lodola, with all the coloured lights around the cow’s body.

Have you collaborated also to other outdoor exhibitions in Milan recently?

Yes, for the Rock’n’Music Planet, which took place from October 18th 2008 to March 15th 2009. The Red Ronnie’s personal collection of rock stars’ relics was exposed for the first time and Marco was asked to make some sculptures of these famous artists. We helped him to make 25 neon sculptures for the event: from Jim Morrison to Elvis Presley, from David Bowie to Jimi Hendrix, from the Rolling Stones to the Beatles. Just the four Beatles, walking as in the Abbey Road’s cover, were put in Piazza Duomo.