A 500 for a tree

May 3, 2010

Did you walk along via Montenapoleone last summer? If you did, you’d have seen the 20 fiberglass Fiat 500 parked there. If you didn’t, don’t worry, they are still there for a while, just for you to have a look.

The project “Per fare un albero” was promoted by the City of Milan in collaboration with Fiat, Confagricoltura, Camera della Moda, Associazione commercianti di via Montenapoleone and Unione del Commercio. The designer Fabio Novembre, who realized the project, made 20 white fiberglass pots with the shape of the famous Fiat 500. The pots, which are real-sized, contain different kind of trees: maples, ficus tree, oaks and olive trees. Novembre defined his creatures as “surrealist little monuments” because, he said, “to see a tree that comes from a car, the combination of the two things that we need and that seem to be antithetical, creates a short circuit of mind.”

The City of Milan’s idea was to keep via Montenapoleone (and the city center) welcoming, even in August, to both milanese people and tourists. Then Fiat financed the initiative and Confagricoltura supplied with the trees.

As I wrote at the beginning, you can still see this strange 500s in via Montenapoleone because the event, supposed to last from August 5th to September 30th 2009, was protracted. Anyway, as a temporary exhibition, the 500s may soon disappear, so I advise you to take a look there as soon as you can.


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