Cows invade Milan

March 28, 2010

If you had the chance to walk around Milan in Spring 2007, you surely ran into some of the 100 coloured, real-sized cows set all over the city centre!
The CowParade took place in Milan from April 14th until June 17th. The event was organized by Media Partners, Club Lombardia and Mediamakers, in cooperation with Comune di Milano, and supported by Gruppo Cremonini and Clarins.

The cows were made by both well-known artists and amateurs: even important names of italian fashion industry such as Enrico Coveri and Elio Fiorucci, and the photographer Oliviero Toscani partecipated! Everybody worked all together inside the ex Post Office Warehouse, which was renamed “Stable” and used as their Atelier. The building became also the centre of live performances and meetings.
Sponsors like Microsoft, Beck’s, Fratelli Rossetti, ATM and Vogue adopted each cow.
At the end of the exposition, the cows were up for auction at Triennale: almost one million euros were raised for charity and given to Champions for Children ONLUS.

Here’s a list of some artists who joined the project:

Thomas Berra, Alessandro Calò (emergent young artists)
Raffaella Cosco (illustrator)
Lorenzo Damiani, Massimo Iosa Ghini, Karim Rashid (designers)
Stefano Giovannoni (architect)
Alessandro Giusti (painter)
Oliviero Toscani (photographer)
Elio Fiorucci, Enrico Coveri, Agatha Ruiz de la Prada (fashion designers)
Andy (musician)


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