Cowparade: a general intro

March 18, 2010

The CowParade is a very big open-air art exhibition. Started from an idea by the sculptor Pascal Knapp, it  took place in more than 50 cities since 1999, including  New York, London, Tokyo, Sao Paulo, and stopped in Milan in April 2007. Local artists (both famous and unknown) are encouraged to make their cow-projects and  then an artistic committee select the best ones. These projects are proposed to the sponsors which choose their favourite and finance them. The Cows are made by fiberglass and then painted by the artist.  During the event, lasting  for more or less two months,  the cows are displayed throughout the host city. At the end of the exhibition, the Cows are sold during an auction by Sotheby’ s and the money are devolved to a non-profit organization called Onlus Champions for Children (founded by Seedorf, the famous soccer player). Up to now they have raised about 20 million  dollars.

Why Cows? Because the cow is a funny and loved animal all over the world. It has different meanings for each country: this is interested and allows local artists to show this up. Indeed, the cow’s shape is big enough to let the artists express their creativity with no space-limit.  Moreover, this quiet and peaceful animals remembers us the event’s purpose, which is charity.

Cowparade timeline 



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